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Struggle to cater to dietary needs? How to increase your diners confidence with this one button

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Are you struggling to convert website visitors into diners? Discover how Foodini’s easy-to-implement strategies can transform your restaurant’s online presence and boost your bookings. Dive into this case study and actionable insights to see how you can replicate the success of Sasso Italiano and other venues.

Case Study: Breaking Down How Sasso Italiano Converts 200+ Clicks Per Week

Scenario Without Foodini:

Imagine potential customers searching Google or having to call your venue for information about dietary options. This creates unnecessary friction and often results in lost customers.

The Secret Sauce:

A person craving Italian food finds [Sasso Italiano] online. They have dietary needs. They click the Foodini button, see what they can eat, evaluate, and make a decision. They book and purchase without any hassle.

Step-by-Step Breakdown:

  1. Placement: Position the button prominently on your homepage, above the fold, and on all key pages, including the menu and contact pages.
  2. Design: Make it eye-catching with a contrasting color that stands out from the rest of your page.
  3. Text: Use direct and action-oriented language like “Allergy / Dietary Menu”.
  4. Mobile Optimization: Ensure the button is easily clickable on mobile devices, as a significant amount of bookings come from smartphones.
  5. Tracking: Use analytics to monitor the button’s performance and make data-driven adjustments.

Why It Works:

People crave convenience. A clear, easy-to-find call-to-action button removes barriers for potential customers, making it effortless to decide. This simple tweak can significantly boost your conversion rates.

  1. Discovery: Consumer wants to dine out.
  2. Desire: Wants to dine at a venue that meets their dietary requirements.
  3. Evaluation: Clicks the Dietary Menu button to see how the menu accommodates their needs.
  4. Purchase: Evaluates and makes the decision to dine at the venue.
  5. Loyalty: Venue delivers a quality experience that accommodates their needs.
  6. Advocacy: The experience is so good they tell more people about it.

 

By following these steps and leveraging the power of Foodini’s dietary menu button, you can remove friction points for your customers, streamline their decision-making process, and see a significant increase in your weekly diner count. Implement these strategies today and watch your bookings soar!